Class Year

2016

Access Type

Open Access

Degree Name

Bachelor of Arts

Department or Program

Media Studies Program

First Advisor

M. Mark

Second Advisor

Ronald Patkus

Abstract

Designed to call attention to itself and the network of ideologies that create it, INFORM is a typeface that intentionally disrupts the process of reading in order to display the ways in which gender norms and typefaces structure one another. Over the course of the alphabet, INFORM slowly shifts from a typeface with very stereotypically masculine features to one with very stereotypically feminine features. When put to work together, the letterforms highlight the processes of both typographic design and gender norm construction, which normally render themselves invisible. Drawing upon a larger historical discourse surrounding gender and typography, the project seeks to unsettle ingrained understandings of these meanings behind both gender norms and typography, and to call attention to the ways in which the two constantly inform each other.

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