Class Year

2017

Access Type

Open Access

Degree Name

Bachelor of Arts

Department or Program

Media Studies Program

First Advisor

William Hoynes

Second Advisor

Alexander M. Kupfer

Abstract

ThemTube is a 3-part video essay, running about an hour in total. I aimed to characterize the contradictory, ambiguous status of YouTube, a site that claims to level the playing field for video creators while promoting certain users over the others. I looked into a particularly successful production company that publishes multiple short videos onto YouTube every day, and dissected the familiar nature of their production model. In comparing the company’s work with that of an outspoken former employee, I asked if a sphere fostering corporate monoliths alongside independent underdogs can be truly “public,” and ultimately attempted to answer the question: who is the “you” in “Broadcast Yourself”?

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