Bachelor of Arts
Department or Program
Media Studies Program
Alexander M. Kupfer
ThemTube is a 3-part video essay, running about an hour in total. I aimed to characterize the contradictory, ambiguous status of YouTube, a site that claims to level the playing field for video creators while promoting certain users over the others. I looked into a particularly successful production company that publishes multiple short videos onto YouTube every day, and dissected the familiar nature of their production model. In comparing the company’s work with that of an outspoken former employee, I asked if a sphere fostering corporate monoliths alongside independent underdogs can be truly “public,” and ultimately attempted to answer the question: who is the “you” in “Broadcast Yourself”?
Maher, Jamie Bellomy, "ThemTube: commercializing the digital public sphere" (2017). Senior Capstone Projects. 694.